Both the South African Rugby Union (also known as SA Rugby) and the actual game of rugby have been at the forefront of change on the South African sports scene over the past three decades, and management structures and strategies in SA Rugby have continuously evolved to keep up with changes and challenges on the South African playing field.
SA Rugby is committed to South Africa, constantly emphasizing the role of the sport and the country’s national teams in encouraging patriotism and instilling national pride in people from all walks of life. Rugby is also one sport in which South African teams compete with – and regularly beat – the top teams from around the globe.
Rugby World Cup champions in 2023.
The organisation believes that continual growth is vital to the future of the sport in South Africa. For rugby to be a national sport it must appeal to – and be played or watched by – a significant percentage of the South African population. SA Rugby has formulated a growth strategy that covers both participants and supporters, and a number of activities are already underway to meet these objectives.
The strategy includes the development and implementation of programmes to establish sustainable rugby clubs. In addition, education and training programmes are in place to develop and hone the skills of coaches, referees and administrators. An innovative junior and youth rugby policy has also been adopted to ensure the on-going growth of the game at school level.
After soccer, rugby is the most popular sport in South Africa with a following of more than 10 million in a population of 60 million. With such a significant market share, SA Rugby aims to grow the brand in a manner that will encourage more sponsorship, translating into increased turnover. With more money to put back into the sport, SA Rugby can increase its appeal among prospective young players and create more winning teams.
Please note - any available employment opportunities can be found on our Careers page.
About Our Online Store
As part of our commitment to providing fans with authentic and high-quality merchandise, our SA Rugby online store is managed by Signet Licensing. This partnership ensures that you have access to a wide range of official SA Rugby apparel, accessories, and memorabilia, all available at the click of a button. Signet Licensing, renowned for their expertise in licensing, e-commerce and merchandise distribution, handles all aspects of our online store — from product selection and customer service right through to secure checkout and efficient delivery.
This collaboration allows us to focus on what we do best — fostering the spirit and talent of rugby in South Africa — while ensuring that our fans can easily support the team by purchasing officially licensed gear. Whether you're looking for the latest team jersey, a gift for a fellow rugby enthusiast, or a piece of Springbok history, our online store has something for every fan.